Update old articles without touching what ranks
Content Refresh rewrites the body of an existing article while keeping its keyword, slug, and URL exactly as published. The content gets current; the ranking signals stay put.
Keyword identity is locked
Refreshing an article is where most tools quietly break your rankings by changing the wrong thing. Content Refresh is built around the opposite promise: the keyword, slug, and URL stay exactly as published, while the content around them gets a real update.
Keyword identity is locked.
When you refresh a published article, its focus keyword is never altered. Not the spelling, not the diacritics, nothing. That rule is enforced in the system, not just promised.
Facts checked against the original.
The refresh extracts the key facts from your existing article and validates the rewrite against them, so updates don't quietly change your claims.
New image, same brand.
Optionally regenerate the featured image during a refresh, using your brand palette, so old posts stop looking dated.
How it works in three steps
You pick the article, decide whether to keep its keyword or assign a new one, and review what comes back. The system checks the rewrite against the original article's facts before it's saved.
Pick a published article.
Choose any article from your connected WordPress site that needs updating.
Choose keep or new.
Keep the existing keyword to protect rankings, or assign a new keyword if you're repositioning the post.
Review the refreshed draft.
The rewritten version is saved as a draft with its SEO score. Publish when you're happy.
Everything a refresh delivers
What ranks stays untouched. Checked against the original. Everything around it updated.
What ranks stays untouched
The keyword identity of a published article is locked, so a refresh cannot cost you the position you already hold.
Checked against the original
Facts and structure are compared with the published version rather than rewritten from nothing.
Everything around it updated
A new image in your palette, a fresh FAQ and internal links from your current posts.
Keyword locked
The keyword identity of a published article is locked, so a refresh cannot cost you the position you already hold.
Compared
Facts and structure are compared with the published version rather than rewritten from nothing.
New image
A new image in your palette, a fresh FAQ and internal links from your current posts.
Reversible
URL kept, Safe by default and Reversible.
Frequently asked questions
The refresh is designed specifically to avoid that. In keep mode, the keyword, slug, and URL stay exactly as published, so the signals search engines associate with the page are preserved while the content improves.
The body content is rewritten and updated, the FAQ is regenerated, internal links are re-suggested, and the featured image can optionally be regenerated. Structure and identity stay intact.
Usually a few minutes per article. Longer articles can take up to ten minutes. You can leave the page; the job finishes on the server either way.
Yes. Any article on your connected WordPress site can be imported and refreshed.
No. Every refresh is saved as a draft first, with its SEO score, so you review before anything reaches your live blog.
Use new-keyword mode. That's meant for repositioning a post, and it's kept deliberately separate from keep mode so you never change a ranking keyword by accident.
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with Neogenio?
Before refreshing a published article, people mostly want reassurance that rankings won't be put at risk. These are the questions that come up most.